top of page

This 9-page booklet is mapped against OCR GCSE Business Studies J204. This resource includes a printable PDF version AND a PowerPoint version that learners can complete and submit online, via Google Classroom etc. Answer PDF included.


Activities on:
1. What is Marketing / the 4 P's

2. Market Research (Primary/Secondary)

3. Market Research (Create a Questionnaire)

4. Market Segments / Target Markets

5. Price & Pricing Strategies

6. Product Life Cycle

7. Methods of Promotion / Changes in modern promotion methods (social media etc.)

8. Market Data

GREAT FOR HOMEWORK! If you set one page each week, that's more than enough for a half term. The pages also act as a good discussion point for a starter in the following lesson too (win, win!).

To REDUCE MARKING - there's the smallest space for teachers to put 4 ticks to assess each homework. Low stakes, low work-load marking.

OCR GCSE Business Studies Activity Booklet 2 (Marketing)


    Please note: If this is a free resource, the download link will appear in the resource's description.

    Have you seen our expanding range of Pocket Power Up booklets? They're now available for OCR and EdExcel GCSE Business Studies and CNATs in Creative iMedia and Enterprise and Marketing!

    bottom of page