This 9-page booklet is mapped against OCR GCSE Business Studies J204. This resource includes a printable PDF version AND a PowerPoint version that learners can complete and submit online, via Google Classroom etc. Answer PDF included.


Activities on:
1. What is Marketing / the 4 P's

2. Market Research (Primary/Secondary)

3. Market Research (Create a Questionnaire)

4. Market Segments / Target Markets

5. Price & Pricing Strategies

6. Product Life Cycle

7. Methods of Promotion / Changes in modern promotion methods (social media etc.)

8. Market Data

GREAT FOR HOMEWORK! If you set one page each week, that's more than enough for a half term. The pages also act as a good discussion point for a starter in the following lesson too (win, win!).

To REDUCE MARKING - there's the smallest space for teachers to put 4 ticks to assess each homework. Low stakes, low work-load marking.

OCR GCSE Business Studies Activity Booklet 2 (Marketing)


    Please note: If this is a free resource, the download link will appear in the resource's description.

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