This 9-page booklet is mapped against OCR GCSE Business Studies J204. This resource includes a printable PDF version AND a PowerPoint version that learners can complete and submit online, via Google Classroom etc. Answer PDF included.
Activities on:
1. What is Marketing / the 4 P's2. Market Research (Primary/Secondary)
3. Market Research (Create a Questionnaire)
4. Market Segments / Target Markets
5. Price & Pricing Strategies
6. Product Life Cycle
7. Methods of Promotion / Changes in modern promotion methods (social media etc.)
8. Market Data
GREAT FOR HOMEWORK! If you set one page each week, that's more than enough for a half term. The pages also act as a good discussion point for a starter in the following lesson too (win, win!).
To REDUCE MARKING - there's the smallest space for teachers to put 4 ticks to assess each homework. Low stakes, low work-load marking.