This catchy, high quality, poster displays 19 key terms for LO1 of R064 of the Cambridge National in Enterprise & Marketing course (see list below).


  • Segmentation
  • Types of segmentation (excluding age and gender!)
  • Market Research
  • Primary Market Research + Methods
  • Secondary Market Research + Methods
  • Customer Feedback


The design was inspired by a famous board game, though no reference to this is used within the poster to avoid issues with copyright. The design is, however, in keeping with the theme and easily recognisable.


This resource in detail:

  • Format: PDF
  • Editing: Can't be edited (doesn't need editing)
  • Content: 1 x PDF Green Background, 1 x PDF Clear Background (to your design preference)

R064 LO1 Key Terms Display Poster / Handout