This set of lessons and resources is particularly useful to those delivering the newly accredited Cambridge National in Enterprise and Marketing and DIRECTLY addresses task 2 of the R065 unit (hats!). The theory for which is taught in Unit R064 - so this resource is useful for BOTH UNITS and GREAT as a revision resource when you’ve used it for the project work.
- A full lesson on Market Research with discussion points.
- A second lesson introducing Sampling Methods.
- A detailed preparation booklet for students to make notes and gather research to enable them to complete R065 Task 2 FULLY (print the booklet on A3 paper).
- A research activity on Sampling Methods.
- Differentiation throughout to stretch higher abilities.
- A break down of what is required in task 2, including a checklist on the final slide.