Enterprise & Marketing Assignment 1

Complete all sections of this assignment and then click continue to complete the second stage of the assignment.

Click here to download this assignment if you want to complete it on paper before typing up your answers. This is not a coursework task, but will help when you return to school and will develop your understanding of exam topics.

There are 45 marks available for this assignment and it should, with research, take one hour to complete in detail.

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1. Explain what Market Segmentation is.    [2]

2. Give the names of 10 real businesses and explain how each of them segments their market.    [10]

3. State and explain the benefits for businesses in segmenting their market.    [4]

4. State and explain one potential disadvantage for a business in segmenting their market.    [3]

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