Enterprise & Marketing Assignment 2

Complete all sections of this assignment and then click continue to complete the second stage of the assignment.

Click here to download this assignment if you want to complete it on paper before typing up your answers. This is not a coursework task, but will help when you return to school and will develop your understanding of exam topics.

There are 35 marks available for this work which, with research, should take about one hour to complete in detail.

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1. Explain what Market Research is.    [3]

2. What is the difference between Primary and Secondary methods of Market Research?    [4]

3. List two methods of Primary Research and state the advantage(s) and disadvantage(s) of each method.    [6]

4. List two methods of Secondary Research and state the advantage(s) and disadvantage(s) of each method.    [6]

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