A 12 page work booklet that introduces learners to marketing and product development; ultimately getting them to design their own 500ml tub of ice cream for the 'Jen & Berry's' brand!! This project would be great to run on an enterprise day or over an extended period of time as an introduction to Business Studies KS4 courses.


The booklet is supported by an editable 48 slide teacher PowerPoint. 


The project:

  • Introduces learners to Market Research
  • Gets learners to produce and carry out a questionnaire 
  • Asks learners to produce their own customer profile
  • Gets learners to carry out a Focus Group and Interview
  • Allows learners to identify their competitors
  • Asks learners to design 4 prototype ice cream products
  • Introduces learners to self and peer assessment of initial product ideas
  • Gets learners to design a final product based on feedback
  • Introduces the 4 P's of Marketing
  • Introduces pricing strategies
  • Gets learners to calculate costs and profit at an introductory level

Business Studies Marketing Project - Great for Student Induction!