Fully resourced lesson, including handouts, to introduce learners to Product Differentiation; part of the theory required for LO3 of the R064 exam unit for the Cambridge National in Enterprise & Marketing course. This resource FULLY covers 3.3 of the R064 specification.


You should also check out 3.1 and 3.2 for LO3 - this resource is suitable without these, but would flow nicely after delivering the product lifecycle and extension strategy sections.


This resource in detail:

  • Format: PowerPoint & PDF
  • Editing: Cannot be edited; there's no need! Additional slides can be added to the PowerPoint.
  • Content: 20 slide PowerPoint + 3 PDF handouts

R064 3.3 Teaching Pack (Product Differentiation)