This is a 6 page booklet covering LO3 of the R064 unit for the Cambridge National in Enterprise and Marketing.


This resource comes with a PDF version for easy printing ANDa (non-editable) PowerPoint version that can be hosted online with pre-prepared spaces for learners to fill in their answers! Answer booklet included.


5 activity pages in total covering:

  • Product lifecycle
  • Decisions within the lifecycle
  • Product differentiation and USPs
  • External factors on product development
  • The business cycle