A 12 page work booklet that emulates parts of the R065 project for the Cambridge National in Enterprise & Marketing course.
 
The booklet is supported by an editable 48 slide teacher PowerPoint. 
 
The project:
Introduces learners to Market Research (R065 Task 2)
Gets learners to produce and carry out a questionnaire (R065 Task 2)
Introduces customer profiling (R065 Task 1)
Asks learners to produce their own customer profile (R065 Task 1)
Gets learners to carry out a Focus Group and Interview (R065 Task 2)
Allows learners to identify their competitors (R065 Task 2)
Asks learners to design 4 prototype ice cream products (R065 Task 3)
Introduces learners to self and peer assessment of initial product ideas (R065 Task 4)
Gets learners to design a final product based on feedback (R065 Task 4)
Introduces the 4 P's of Marketing (R064 LO6)
Introduces pricing strategies (R065 Task 5)
Gets learners to calculate costs and profit at an introductory level (R065 Task 5)
 
This project should be completed before learners actually complete their R065 work and would act as a great introduction to the course.