This set of lessons and resources is particularly useful to those delivering the newly accredited Cambridge National in Enterprise and Marketing R065 unit (hats!). The theory for which is taught in Unit R064 - so this resource is useful for both!
 
Includes:
	
A full lesson on Market Segmentation with discussion points.
	
A second full lesson introducing Customer Profiles.
	
A detailed preparation sheet for notes and research to enable students to complete R065 Task 1 FULLY (print these on A3 paper).
	
Differentiation to stretch higher abilities.
	
A detailed distinction* example Customer Profile for discussion
 
**Important … these lessons are for teaching the theory and then task setting for R065. When set, task outlines come DIRECTLY from the OCR assignment, without adaptation. It is not permitted for teachers to give too much guidance to students. These lessons DO NOT include writing frames, additional guidance or additional support. This is expressly stipulated in the specification and followed to the letter by these resources. They are, however, IMMENSELY useful for the delivery of both units and require you to PLAN NOTHING!!